Tips For The Perfect Yacht Seller’s Facebook Page

Facebook is a powerful marketing tool—give it your time and attention. Here are some tips to make the most of your profile!  

Facebook is here to stay, folks. Social media, as a whole, is only growing. In today’s world, if you want to run a successful car dealership, you need to learn how to use this tool properly. And guess what? It’s not difficult! With a little bit of effort and strategy, Facebook has the potential to reap big rewards.

The great thing about social media is that it’s easy to study competitors. Watch other yacht brokers and dealers’ Facebook pages. See what tactics connect best with followers and compile research. Once you have an idea of what’s working right now, begin the process turning your page into a well-oiled marketing machine.

Use the best social media listing system

  1. Herein lies the biggest hurdle for Yacht brokers and dealers—

It Is EASY to post LISTINGS on Facebook BADLY and get limited or no returns.

If you want to make the most of your Facebook presence, you need professionals to run and administer the operation. Not a salesperson; not your marketing manager. But one system dedicated to maintaining the “digital face” of yacht brokers and dealers on Facebook.

As a member of Associated Yacht Brokers, your system Is free and Is called “Yachts Classifieds”.

Your success with the system Will depend on how carefully you apply the method.

The Group Rules are the backbone of the method. The Quick Guide Is free and easy to follow.

Save time and use Yachts Classifieds to organise your LISTINGS on Facebook

Open Yachts Classifieds in your browser, navigate to Classifieds.

Use the Group Links to go to each group you you need

Each group will open automatically in a new tab, saving you time.

Post each of your LISTINGS. copy to each and every relevant group within Yachts Classifieds using the automatic option presented by Facebook as shown in the Guide.

2. Either hire a social media manager, do It your self, or delegate

Here are the responsibilities of the position:

  • Daily engagement with social media followers via Facebook, LinkedIn, Twitter, Google+, etc.
  • Working with the marketing manager for creating and sharing quality content.
  • Maintaining a daily publishing schedule and overseeing social media promotions.

3. Make it easy to contact the brokerage/dealership 

    Always include the information customers need to contact the dealership. Many car dealers’ Facebook pages are not completely filled out. That’s an easy mistake to fix. Here are the essentials you need to include:

    • Addresses for every dealership location.
    • Phone numbers.
    • Hours of operation.
    • A short and long description of services.
    • A mission statement provided for the “general information” box.
    • Direct links to the dealership’s website.

    4. Align pictures with your brand 

      A yacht broker’s Facebook page should reinforce the brand. Use your profiles pictures wisely. The banner photo at the top of your page is crucial. Don’t fill it with a mindless stock photo!

      Your profile picture shouldn’t be static either. Change up your photos on a regular basis and keep them fresh. New photos attract attention and engagement.

      Ideas for banner pictures:

      • A group picture of employees posing together in front of your office.
      • A picture of something that stands out at the office (collection of classic yachts, award wall, etc.)
      • Make it a promotional ad. Include your brand logo, byline, and main services.

      5. Ask for Facebook reviews 

        Facebook reviews are a powerful way to gain new followers (and customers!). Make it habit to ask your customers to provide a review online. More and more, Facebook is expanding its features to compete with other social media pages (Yelp reviews, Twitter news feeds, Instagram photo albums, etc.) Use this to your advantage.

        • Train your sales staff to actively ask for reviews.
        • Ask for reviews through email follow-ups and other marketing materials.
        • Familiarize yourself with Facebook’s promotional guidelines. Don’t be penalized for asking for reviews!

        6. Share content regularly 

          If you want to gain more “likes” and followers on Facebook, you need to share consistent, quality content. That’s the big difference between high-performing pages and standard ones.

          Brokers who share engaging, click-worthy content attract more viewers. But what “content” should you be sharing?

          • Video testimonials from recent customers
          • Employee interviews and inventory presentations
          • Blog posts on topics your potentials clients would be interested in

            7.Interact with followers every day .

            Social media is all about being, well, social. That might seem obvious, but it’s the truth: the more you interact with people via Facebook, the more interest you will gain.

            You want to share content, get people interacting with it, and then engage with them. The faster you can respond to questions, comments or likes, the higher level of respect and trust you’ll have.

            • Respond to questions and comments asap. Both during and after business hours.
            • Maintain a constant presence. Interact with friends and followers every day.
            • Monitor your posts. Don’t let any inappropriate comments or suggestions be shown.

            Want to stand out from other brokers and dealers? Facebook is the place to start 

            Facebook is a tool just like any other: if you know how it to use it, it will perform well; if you let it sit, it won’t do anything for you. If you want to use this powerful marketing tool in full force, you need to give it the time and attention it needs. Choose a “go-to” person for the job and treat it as an important task.